American Apparel
Men who buy underwear based on the notion that no one ever sees it earn their fate. It’s no longer simply a question of boxers vs. briefs, as men’s underwear now rivals the other gender in color and variety. Fortunately, American Apparel offers a solution that can work for most everyone, even the underwear Neanderthals. They’ve got a large selection of briefs in colors from classic navy and black to the bolder hues of lime green and orange, as well as a selection of boxer briefs crafted in the latest “no-fly” style. The prices are reasonable and the products are fitted but not uncomfortably snug, offering a solution even to the most conservative tighty-whitey wearer. But the product is made in America and the ad campaigns are young and sexy, so that when you find yourself in a show-and-tell moment, your underwear will serve you well.
46 E. Walton, (312)255-8360
3126 N. Broadway, (773)248-6580;
1563 N. Milwaukee, (773)235-6778;
837 W. Armitage, (773)880-9801
950 Church, Evanson, (847)424-0063
Audience choice
Macy’s
111 N. State (312)781-1000
and other locations