Vitaminwater Uncapped Live Pitchfork After-Parties
Yes, Vitaminwater is owned by Coke, but the flavored water company grasps the indie experience surprisingly well. During the three-day Pitchfork Fest in July, Uncapped Live holed up in the MCA Warehouse on Hubbard Street and offered free admission, DJs, air conditioning, food, tons of free Vitaminwater and Smartwater, a buffet candy bar and of course free Vitaminwater mixed with booze. And just last week, Vitaminwater hosted Winter Escape at the Hard Rock Hotel where local heroes Smith Westerns performed against the backdrop of an open bar.
