More upscale than its fast-fashion peers, Zara’s higher price tags are worth it. There aren’t any frenetic fifteen-year-olds here, and they have a remarkably high ratio of “I’d totally wear that!” to “Oh my god, what were they thinking” pieces, while still managing to stay on-trend. Pick up their silk shirts and trousers, $40 ballet flats that won’t wear out any sooner than ones that cost twice as much, and whatever else you need this season—like sheer maxi skirts and color blocking accessories.
Zara 700 North Michigan (312)255-8123 One West Randolph, Block 37 (312)368-6178 zara.com
Audience choice: H&M 22 North State, (312)263-4436 840 North Michigan, (312)640-0060 hm.com
