This new brewery hasn’t started mass-producing their arcade-themed beers like the 8-Bit Grapefruit IPA yet, but when brewing goes full throttle next year, everyone will be able to sample the hoppy goodness. The crowd-sourcing involves getting fans and comic-book illustrators like Tony Moore to design labels for the beers, helping to bridge the gap between drinker and manufacturer. It doesn’t hurt that the brewery is co-owned by Threadless warehouse director Lance Curran, who obviously knows something about building an interactive community.
