So where does a high-end streetwear fixture go when it has to shut down its brick-and-mortar locale for a few weeks while expanding its West Loop retail space? A WTF? location just to let their super-cool kids client base—and the rest of the city—subtly know that when it comes to that high-snobiety life, they are on another level? If you are Notre, then the Waldorf-Astoria is where you post-up and create a retail pop-up that gives a whole new “evolution of street fashion” meaning to “guess who’s coming to dinner?” (Scoop Jackson)
