Over the last decade, Chicago streetwear companies have built a solid foundation to expand onto the worldwide scene. Joe Freshgoods made his name on quick turnarounds of cleverly produced T-shirts, sweatshirts, hats and other gear. His designs sway between the smooth classical and the disruptive, often using celebrity or brand likenesses until he gets a cease-and-desist. In the last couple of years he’s garnered collaborations with McDonald’s, the Chicago Bears and Snapple. With his Fat Tiger Workshop storefront on Milwaukee, he and a dedicated crew of creatives and designers dictate the next generation of street fashion in Chicago. (Jake Krzeczowski) 836 N. Milwaukee, 312.344.1070, Joefreshgoods.com
